As Bardstown Bourbon Company continues to grow across the country, we’ve taken time to listen to those who matter most…our customers. And what we’ve heard is clear: while the whiskey inside continues to impress, it hasn’t always been easy to tell one expression from another, especially distinguishing our core offerings from our limited releases.
So we evolved. The new packaging brings greater clarity to our lineup, improved distinction on shelf, a clearer bar call, and elevated materials that reflect the ambition inside each bottle. The look is changing, our exceptional liquid isn’t.
Look for it to begin rolling out on shelves in March.
